Anybody with a Facebook, Twitter, Instagram, or any number of social media sites have mindlessly scrolled the feed. Sometimes a post with a picture or video catches your attention.
“The macro trend we’re seeing is video is the way people prefer these days to consume information,” says Jason Hsiao, a former TV production professional, and a co-founder of Animoto.
“[It's] an online tool that allows you to create professional looking videos very simply.”
Hsiao says corporations caught on to the social media video trend quickly.