NEWARK, NJ (October 25, 2022) – Beginning October 31, Adrienne McWilliams will begin as WBGO's first Chief of Business Support.
McWilliams has enjoyed a long career in broadcast advertising in the New York Metro market – beginning in local radio and extending to national platforms, encompassing audio, digital, and podcast. Most recently, she was the Senior Sales Director at SXM and has held executive sales positions with a broad range of radio networks, including REACH Media, Urban One, Radio One, Radio Disney, ABC Radio, as well as having been National Sales Manager for Tribune Broadcasting, ABC Radio, and Emmis Broadcasting.
WBGO President & CEO Steven A. Williams noted, "Adrienne McWilliams is an elite and transformative addition to our organization, and she has an unassailable reputation for excellence in the world’s premier media market. Her deep understanding of this dynamic playing field and her sincere appreciation of our mission provides the foundation for the successful recalibration of our paradigm for revenue generation. Simply expressed, Adrienne is the best and with her, Team WBGO is infinitely better."
In her new role at WBGO, she will lead the Underwriting team, bringing her vast experience as well as a passion for the music. "I'm a believer in the power of audio to bring people together- and jazz is the perfect mechanism to do that," stated McWilliams. "Jazz is America's original art form. It's important to continue to lift it and expose it to new generations on air and online- while building programs for advertisers that resonate with a community as diverse as its music."