Jon Bon Jovi Opens JBJ Soul Kitchen at Rutgers Newark to Help Fight Food Insecurity

Jan 22, 2020

New Jersey's own rock legend, Jon Bon Jovi, was on hand today for the opening of his new JBJ Soul Kitchen restaurant at Rutgers University-Newark.  

 

NJ Governor Phil Murphy with Rock Legend Jon Bon Jovi and wife Dorathea Hurley at the opening of JBJ Soul Kitchen at Rutgers Newark's Paul Robeson Student Center.
Credit Alexandra Hill / WBGO News

This marks the first time his nonprofit restaurant chain will be located on a college campus, helping to ensure that students struggling with food security don't go hungry.

There are no prices on the menu; patrons can pay it forward by making a minimum donation of 12 dollars, and those unable to pay can volunteer at the restaurant or elsewhere on campus, a model that has led to the success of their two other locations.

 

“Over the last decade the Soul Kitchen restaurants in Red Bank and Toms River have provided well over one hundred thousand meals. It’s been a passion project for us for a decade now.”

The kitchen inside the JBJ Soul Kitchen at Rutgers Newark.
Credit Alexandra Hill / News

Dorothea Hurley, Bon Jovi’s wife, is the cofounder of Soul Kitchen.

“Recognizing that food insecurity is a critical issue facing many college students and one that hits home here at Rutgers, when gourmet dining came to us over a year ago with the idea to open a Soul Kitchen, we jumped on the chance to make an impact.”

Officials say one in three students attending a four-year college struggle with the issue of food insecurity, and more than fifty percent of students at the Rutgers-Newark campus receive financial aid.