Underwriting

Become an underwriter

Underwriters are vital to our public service mission of bringing quality jazz music and news to an ever-expanding community of listeners.

Corporate underwriting on WBGO has the impact of traditional radio marketing with the benefit of supporting a well-respected Newark based non-profit media institution. It's an effective way to build mind-share, brand your company, promote a chosen philanthropy, and much more — all while helping to support the vibrancy and continuance of jazz as a cultural art form.

Audience Profile

Our audience listens to WBGO an average of 7.4 hours per week.

They are used to three or four spots read live by the announcer per hour, not the 17 minutes of spots run on most commercial radio stations.

It has been shown that people who listen to public radio become loyal customers of the businesses and organizations that support the quality programming they love.

Reach Your Target Audience

  • 393,000* weekly listeners (*source - Arbitron Spring 2008)
  • College-educated adults
  • Average household income of $100,000

WBGO Underwriting Team

The WBGO corporate underwriting team can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company's underwriting plan can range from exclusive sponsorship of a particular program to a schedule that spans all segments of the day. You may choose to become a partner in one of our special events or a supporter of our fund drive challenge programs. These are just some of the special sponsorship opportunities WBGO offers throughout the year.

  • Rhythm Revue with Felix Hernandez (Saturday 10am – 2pm)
  • TOAST OF THE NATION - six-hour, nationally syndicated, live broadcast from across the United States sponsored locally and nationally
  • JazzSet with Dee Dee Bridgewater – weekly program syndicated on NPR stations nationwide
  • Blues Hour (weekdays at 3pm)
  • Newark Today - monthly call-in program with guest Newark Mayor Cory Booker

Contact Information

Amy Niles
Senior Vice President
Telephone: (973) 624-8880 ext. 256
Email: aniles@wbgo.org

Testimonials

"The opportunity to support WBGO-FM Jazz 88 is as much an honor as wise business decision. At Red Jacket Orchards we believe this public radio station is a tremendous asset to the Newark, N.J. and Metro N.Y. communities it so faithfully serves. Our support is not only in recognition of the mutual values of integrity and quality we share with WBGO-FM Jazz 88, but also a way to get the best bang for our limited marketing bucks."
Mark Nicholson, 3rd generation family owner Red Jacket Orchards