Audience & Demographics

Each week, over 336,000 people listen to WBGO. They spend an average of 6 hours per week (TSL) listening to the station. More people listen to WBGO in one week than attend all of the jazz clubs in New York, New Jersey and Connecticut in a similar period. On average, about 17,000 people hear each piece of music WBGO plays and each story it reports.

Among public radio stations, WBGO has one of the most diverse audiences in the country, and ranks in the top three nationwide for percent of African American listeners. The diversity of WBGO's audience parallels the diversity of the service area population: 24% African American, 6.23% Latino and 75% not black or Hispanic.

Reach Your Target Audience

• 336,000 weekly listeners
• College-educated adults 25-54
• Average household income of $100,000

Call Arajua Backman, WBGO Sales Manager at (973) 624-8880 ext. 245 or e-mail her at abackman@wbgo.org.