Some Sandy Funds To Be Used For Marketing Campaign
By Phil Gregory, WBGO News
Trenton. March 13, 2013
Some of the Sandy recovery money New Jersey is getting from the federal government will be used for a tourism marketing campaign.
$25 million of the $1.8 billion in federal community development block grants is being allocated to promote businesses and shore towns that are recovering from the storm.
The state has been spending $9 million a year on marketing statewide funded by New Jersey’s hotel and motel occupancy tax.
Vicki Clark is vice president of the New Jersey Travel Industry Association. She says the extra money from the feds will be a big help.
“Most of the shore will be open for business, and all of interior area is fine, ready for business this summer, and we don’t want to lose any of our customers to other states who are advertising very diligently trying to attract them to their areas.”
Clark says New Jersey is still in a state of economic recovery, and it can’t afford to lose any part of its $38 billion tourism industry.