Poll: NJ Consumer Confidence Increasing

By Phil Gregory, WBGO News
July 15, 2013

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The latest Fairleigh Dickinson University PublicMind poll finds that New Jersey consumer confidence is improving.

37 percent of residents surveyed believe they’re better off financially now than they were last year, compared with just 18 percent who felt that way in January.

Poll director Krista Jenkins says 51 percent expect things will improve in the coming year.

“We’re finding that younger people are more positive. They’re more optimistic. They seem to have better experiences over the past year. It’s really the 60 and older crowd who are the most pessimistic and who have had the hardest experiences financially over the past year.”

The poll shows there’s plenty of optimism about the housing market.

“72 percent believe that the housing in their area is likely to increase in value. We have been hearing good news that housing prices are up and that certainly could be contributing to the happy news there.”

Jenkins says it’s not clear how the increase in consumer confidence might affect the state’s elections.

“When you have people who are feeling quite good about their own personal finances that usually bodes well for incumbents, but this is a snapshot so I think it’s too early to tell what these numbers are going to mean for both the gubernatorial and the senate races coming up.”


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