The Bloomberg Administration is getting ready to launch its controversial new breastfeeding campaign on Monday.

27 New York hospitals will stop marketing baby formula.

They’ll also be tracking its use and reporting their findings to the city Department of Health.

Dr. Danielle Laraque is the Vice President of the Maimonides Infant and Children’s Hospital in Brooklyn. She says the city is helping hospitals give new moms a clearer message about the benefits of breastfeeding.

“We think the balance has been tipped before towards marketing of formula in the hospital setting which gives it legitimacy in the eyes of families. We want to stop that.”

Parenting writer Suzanne Barston is a mom of two formula-fed kids. She says most moms know nursing is the gold standard, but campaigns like Bloomberg’s can make women feel guilty.

“I think it should be getting the baby fed without sacrificing the mother’s personal autonomy or health and well-being.”

She says what women should be hearing from the government is how it can support their choices – not that breast is best.