News Article

NJ Consumer Confidence Drops

By Phil Gregory, WBGO News
August 27, 2012

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A new Fairliegh Dickinson PublicMind poll shows consumer confidence in New Jersey is falling.

Even though the majority of Garden State residents believe the state is heading in the right direction, only 26 percent say they’re better off financially than they were last year.  That’s six points lower than January.

Rich Higginson is director of consumer research for the PublicMind poll.

 “The stock market has been up and down. There’s been a series of starts and stops it seems with the economy and it just never really seemed like the economy got fired off. So I think there’s uncertainty starting to creep into the minds of Jersey residents.”

Higginson says unemployment and stagnant housing prices are also making many New Jersey residents pessimistic.

He says the outcome of the Presidential election can help boost the economy and cause perceptions about consumer finances to improve.

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