Long time, coming
February 7, 2008
So, here we are more than week into the "I heart jazz" fund drive. (That's my name for it.) It's hard to take stock of where we are with this thing, beyond the dollar figure, which is around halfway to the goal so far.
We take these fund drives seriously because it's true that 50 cents of every dollar comes from our listeners. So, we plan, have meetings, design strategies, employ consultants and generally bust our collective hump (the membership department, mostly) to have a successful drive. To make sure the drive is easier on the ears. To make sure you don't turn your radio off or (worse) turn to another station.
At the risk of over-sharing, I'll tell you that, this time around, we wanted to concentrate on being briefer (or is it more brief) during our breaks. Get in. Drop the message. Give the number. Get back to the jazz. I don't think anyone actually used those words, but that was the idea.
All our fund drives have a life of their own. They are affected by the events that take place around us (Super Bowl. Super Tuesday. Fat Tuesday. Ticker tape parade, even 9/11.). Like most drives, we started this one out watching the clock, then loosened that up a bit and then went back again.
It's caused some testy exchanges, I'll admit. We don't all agree on these matters. All of it was behind the scenes and all a regular part of any fund drive at a public radio station. I'm not convinced that you tune out because our breaks are too long. I think you think our drives are too long.
But, maybe we can put this blog to good use. I know you're reading our posts. We have ways of counting that sort of thing. So, if you're reading this post, do me a favor. Click on the comments link and leave a comment. What turns you off about our fund drives? What might you do differently? (disclaimer: this is me, Cruz, asking this question and it should not be mistaken for an official WBGO inquiry.) - David Cruz
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