February 7, 2008. Posted by .
So, here we are more than week into the "I heart jazz" fund drive. (That's my name for it.) It's hard to take stock of where we are with this thing, beyond the dollar figure, which is around halfway to the goal so far.
We take these fund drives seriously because it's true that 50 cents of every dollar comes from our listeners. So, we plan, have meetings, design strategies, employ consultants and generally bust our collective hump (the membership department, mostly) to have a successful drive. To make sure the drive is easier on the ears. To make sure you don't turn your radio off or (worse) turn to another station.
At the risk of over-sharing, I'll tell you that, this time around, we wanted to concentrate on being briefer (or is it more brief) during our breaks. Get in. Drop the message. Give the number. Get back to the jazz. I don't think anyone actually used those words, but that was the idea.
All our fund drives have a life of their own. They are affected by the events that take place around us (Super Bowl. Super Tuesday. Fat Tuesday. Ticker tape parade, even 9/11.). Like most drives, we started this one out watching the clock, then loosened that up a bit and then went back again.
It's caused some testy exchanges, I'll admit. We don't all agree on these matters. All of it was behind the scenes and all a regular part of any fund drive at a public radio station. I'm not convinced that you tune out because our breaks are too long. I think you think our drives are too long.
But, maybe we can put this blog to good use. I know you're reading our posts. We have ways of counting that sort of thing. So, if you're reading this post, do me a favor. Click on the comments link and leave a comment. What turns you off about our fund drives? What might you do differently? (disclaimer: this is me, Cruz, asking this question and it should not be mistaken for an official WBGO inquiry.) - David Cruz
© 2008 WBGO
February 6, 2008. Posted by Angelika Beener.
If you checked out the list of my Top 10 favorite albums of 2007, you remember that Mike Moreno was among them. For those of you who are not familiar, here's your chance to check out this fabulous guitarist. The synergy and fire that this band brings is reminiscent and fresh at the same time, as is Moreno's brilliant playing. Saxophonist John Ellis' tone is one of the sweetest I've ever heard, and Moreno's tunes are classics in the making. Don't be surprised if you see them popping up in various musician's repertoires in the near future. Kendrick Scott's lyricism and dynamics on the drums are awe-inspiring, as usual.
© 2008 WBGO
February 5, 2008. Posted by Joshua Jackson.
<!-- START NPR COMBINED DELEGATE HORIZONTAL MODULE -->
<!-- END NPR COMBINED DELEGATE HORIZONTAL MODULE -->
© 2008 WBGO